Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


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The Viability of Using Product Placement in Movies: A Bollywood Perspicacity

Author(s): Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James

Email(s): almeida@christuniversity.in

DOI: 10.5958/2321-5763.2018.00093.8   

Address: Dr. Shaeril Michael Almeida1*, Stefy Elizabeth Joseph2, Nilima James3
1Associate Professor, Department of Commerce, Christ University, Bengaluru-560029
2,3 Research Scholar, Department of Commerce (M.Com.), Christ University, Bengaluru,560029
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018

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ABSTRACT:
One of the best marketing strategies which any firm can adapt is product placement through movies. This research contemplates the significance of product placement in Bollywood movies. This descriptive study makes a humble endeavor to measure and evaluate the viability of utilizing product placement in Bollywood movies as a rising promoting medium in the present worldwide showcasing condition. The articles are reviewed and conclusion is drawn regarding the impact of product placements in Bollywood movies.


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Cite this article:
Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James. The Viability of Using Product Placement in Movies: A Bollywood Perspicacity. Asian Journal of Management. 2018; 9(1):591-594. doi: 10.5958/2321-5763.2018.00093.8

Cite(Electronic):
Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James. The Viability of Using Product Placement in Movies: A Bollywood Perspicacity. Asian Journal of Management. 2018; 9(1):591-594. doi: 10.5958/2321-5763.2018.00093.8   Available on: https://www.ajmjournal.com/AbstractView.aspx?PID=2018-9-1-93


Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
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