Author(s):
A. V. Nageswara, Dasarathi Sahu
Email(s):
hodmba@diet.edu.in , informnagesh@gmail.com
DOI:
10.5958/2321-5763.2017.00035.X 
Address:
Dr. A.V.Nageswara1, Dr. Dasarathi Sahu2
1Professor and HOD, Department of Management Studies, Dadi Institute of Engineering and Technology (DIET), NH-5, Anakapalle-531002, Andhra Pradesh, India
2Reader, Department of Business Administration, Bhubaneswar, Utkal University, Odisha, India
*Corresponding Author
Published In:
Volume - 8,
Issue - 2,
Year - 2017
ABSTRACT:
The present article examines the role of Internal Communication in stimulating the individual employee outcomes and Organizational outcomes in the era of Globalization. The study investigates the relationship between Internal communication and Organizational competitiveness. A sample of 150 respondents from Retail Industry in Visakhapatnam consisting of various Departments viz Logistics and Supply chain Management , Information systems, Accounting and Human Resource management are taken as respondents. A Hypothesis is formulated to examine the relationship between constructs of Internal communication and Organizational competitiveness. Exploratory Factor Analysis is conducted and Varimax Rotation is applied for all the items of variables. The statistical results conclude that Internal Communication plays a significant role in enhancing Organizational competitiveness.
Cite this article:
A. V. Nageswara, Dasarathi Sahu. The Impact of Internal Communication on improving Organizational Productivity. Asian J. Management; 2017; 8(2):229-234. doi: 10.5958/2321-5763.2017.00035.X
Cite(Electronic):
A. V. Nageswara, Dasarathi Sahu. The Impact of Internal Communication on improving Organizational Productivity. Asian J. Management; 2017; 8(2):229-234. doi: 10.5958/2321-5763.2017.00035.X Available on: https://www.ajmjournal.com/AbstractView.aspx?PID=2017-8-2-16