Author(s):
Mahesh Manohar Bhanushali, Guruprasad Murthy
Email(s):
mbhanushali@vpmthane.org
DOI:
10.52711/2321-5763.2026.00033 
Address:
Mahesh Manohar Bhanushali1, Guruprasad Murthy2
1Assistant Professor, VPM’s Dr V. N Bedekar Institute of Management Studies, Thane, Maharashtra, India.
2Professor-Director General, VPM’s Dr V. N Bedekar Institute of Management Studies, Thane, MH, India.
*Corresponding Author
Published In:
Volume - 17,
Issue - 3,
Year - 2026
ABSTRACT:
In today's intensely competitive business landscape, aligning an organization’s overarching strategic direction with its capacity planning has become crucial for achieving operational excellence and sustained profitability. This paper delves into the foundational aspects of corporate strategy and the principles of capacity utilization, explaining key constructs such as theoretical, practical, normal, expected, licensed, and installed capacities. It also investigates how the level of capacity utilization influences unit cost and overall operational performance. The issue of idle capacity is explored alongside strategic and tactical approaches to enhance the deployment of resources on an ex-ante basis with a view to ensure that the planned bottom line is actually achieved. From a conceptual standpoint, this paper highlights the importance of data-driven decision-making in capacity planning as a driver of sustainability through competitive advantage—especially within the manufacturing and service sectors by offering insights that link strategic planning with capacity management. The paper aims to assist business leaders, professionals, and management students in developing an integrated view as to how effective capacity utilization supports corporate objectives by facilitating overall organizational effectiveness and efficiency.
Cite this article:
Mahesh Manohar Bhanushali, Guruprasad Murthy. Corporate Strategy and Capacity Utilization: Aligning Resources for Business Excellence. Asian Journal of Management. 2026;17(3):210-6. doi: 10.52711/2321-5763.2026.00033
Cite(Electronic):
Mahesh Manohar Bhanushali, Guruprasad Murthy. Corporate Strategy and Capacity Utilization: Aligning Resources for Business Excellence. Asian Journal of Management. 2026;17(3):210-6. doi: 10.52711/2321-5763.2026.00033 Available on: https://www.ajmjournal.com/AbstractView.aspx?PID=2026-17-3-4
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