ABSTRACT:
The research paper aims at exploring the challenges faced by LinkedIn users in Pollachi Taluk. Data for study have been collected from 253 LinkedIn users through questionnaire method by adopting convenience sampling method. Simple Percentage and Chi-Square test have been used to analyze the data. The study reveals that majority of the LinkedIn users are residing in rural area who are under graduates and their family income is up to Rs.1,00,000. It is found that majority of the users strongly agree with challenges of LinkedIn are scam, unknown users, no privacy, server problem, schedule issues concerning delays, unsystematic, limited audience targeting. And also majority of the users agree with issues are odd access restrictions, multiple accounts cannot be used and limited posts. It is also found that age, area of residence, gender, educational qualification, occupation, monthly income, source of information and usage are found to be significant with the level of challenges faced by LinkedIn users.